The statistics reporting provides you with valuable information. Knowing what locations your visitors are searching from (for) can help you in determining your most viable locations and also help you find out if it might be profitable to add a facility in a certain area.
Listing Filter – This filter allows you to select date ranges for searches made by your visitors and the number of records to show on the reports. Select the number of records and the date range and click the “Update” button to revise the report. The default setting is to show the top ten searches.
Statistical Categories – The statistics are broken down into categories to help you evaluate what your visitors are searching for. Some of the categories offer additional data about the locations and are explained below:
- Top Cities – Provides you with the number of searches performed for specific cities.
- Top Zip Codes – Provides you with the number of searches performed for a specific zip code. You can click on the search count to open a window to see the census data for that zip code. You can also click the “Map” link to see a visual representation of the search count.
- Top State – Provides you with the number of searches performed by state (compilation). You can click on the search count to open a window and view the city breakdown for that state.
- Top Counties – Provides you with the number of searches performed by county (compilation).
- Top Locations – Provides you with the number of search results returned for specific locations when the visitor views the “Location Detail” page. You can also click the “Map” link to see a visual representation of the search count.
- All Locations – Click the “Map” link to see a visual representation of the search count for all locations.
Staistics reporting by keyword – This new feature allows you to use a keyword to collect specific statistics. For example, if you have an ad running in several different magazines, you can use a keyword to identify each magazine and collects separate statistics to see which ad compels more customers to look for your stores. To implement this feature, you must include a form field named “source” into the search form. This can be done as a hidden value or in a visitor entry field such as a dropdown list. Examples are as follows:
<input type=”hidden” name=”source” value=”Campaign 1″>
<OPTION VALUE=”Campaign 1″>Campaign 1</option>
<OPTION VALUE=”Campaign 2″>Campaign 2</option>